Joan Holloway
Built from the underwear outward.
Saturated wiggle dresses, a pen necklace, a defined waist and foundation garments nobody was ever meant to see.
See the piecesCostume designers decide who someone is long before anyone speaks. We take that apart, then go and find the pieces.
Built from the underwear outward.
Saturated wiggle dresses, a pen necklace, a defined waist and foundation garments nobody was ever meant to see.
See the piecesSo we work out which single garment was doing the work — the camp collar, the three-piece tweed, the coat that never comes off — and then we go and find it.
Every wardrobe here was written by someone who actually watched the thing. Budget and splurge sit side by side, so you decide how far you want to take it.
Written and edited by Narek Avdalyan · 26 August 2026